Swarovsk biography

Blog our news Biography Daniel Swarovski is a world -famous personality. Daniel Swarovski is a law-abiding and successful businessman, an optical engineer, founder of a family business, owner of a huge factory "Swarovski". His predecessor was Georges Frederick Strasse, he lived in the XVIII century, this is a criminal figure, a fraudster and an imitator, in whose honor fake diamonds had its name "rhinestones".

In achieving the results of the world famous “Swarovski”, the desire of Daniel Swarovski himself was to prove to the whole world that in art it is important not only the material itself with which you work, but also your own skill and crystal world of illusions in which the viewer is immersed. In imitation, the main task was to make the artificial light become much brighter than the natural, so that the crystal would overshadow the original stone diamond.

This region is known for its Bohemian glass. At that time, everyone was engaged in work at home, and almost everyone in the house was a glass workshop, the Swarovski family was no exception. Only for retail trade did they produce jewelry and clean the elk accessories. For several years he worked with his family at home in the workshop. He later went to Paris to study the exact sciences that helped him become an optical engineer.

Having studied them, Daniel Swarovski visited the electrical exhibition, where among all kinds of mechanisms, he thought: why not adapt an electric current for grinding glass in the year, he made an electric grinding machine - the first in the world, with the help of him Daniel processed stones and crystal with excellent quality. In order to learn and appreciate his goods about him, it was necessary to enter the market.

Daniel Swarovski did not compete with his fellow countrymen Bohemian masters, so he moved to Austria. And already being in Austria, he began to develop his business: to make the world's first crystal, which will imitate precious stones. He does not hide the fact of imitation. Swarovski believed that his work was legal, because his crystal stones looked the same as diamonds - and therefore, they could perform the same social function.

Since the cost of real precious stones was great, not everyone could afford to acquire such a luxury. And the crystal pebbles of Daniel Swarovski were generally accessible than not a jewel! The proverb “not all the gold that glittering” turned out to be false and was rejected. The splendor turned out to be much more important. The Swarovski factory was simply littered with orders in large numbers, the business became expanding.

The goods could not remain nameless, then the company was called "Swarovski". For several years of existence in the Swarovski market, the technology of cutting and grinding crystals was perfect. As it turned out, only Daniel Swarovski is known for the secret how to achieve the supernatural transparency of the crystal. Until now, no one who and as if not trying has been able to repeat something similar.

Many masters tried to repeat the success of Swarovski. It was then that it turned out that the matter is not so much in the machines as in the formula that Daniel developed to cook his crystal. World fashionistas were delighted with the jewelry of Daniel Swarovski. Such well-known brands in the fashion industry as: Chanel, Christian Dior, Yves Saint Loran and now use crystal in their exclusive clothing collection.

The founder of the company "Swarovski" Daniel Swarovski died in the year, leaving his family a prosperous business. Already up the mountain, a new line was launched into production - Silver Crystal. The first figure was a mouse, and then a whole zoo made of glass: a hedgehog, a turtle, a deer, rhino, a swan ... These were collection publications that were not repeated.

The price for such figures is in our time about dollars. Collectors of Swarovski products are in the club of connoisseurs of the work of Daniel Swarovski their number near a person from around the world. Once a year they receive a gift from the designers of the company - this is a figure that is made according to exclusive sketches, it is the only one - after that everything that was used for the production of figures, and the sketches themselves ruthlessly destroy.

Such conspiracy is explained by the fact that the secret of Khrustal Swarovski is the main capital of this venerable company. All sculptures from Swarovski crystals are marked with a company emblem. Initially, it was the Edelweiss flower, but in the year it was replaced by the image of a swan. The company Swarovski over the years does not know competition in its industry, and there is nothing impossible for it.

She surprises everyone with her innovations. Unlike most people, Daniel Swarovski understood that it was most interesting to be a master of illusions than their consumer. He became a real master of illusions. And now we can make sure of this.