Biography of Andre Michelin

The history of Michelin Michelin History of Michelin Michelin French company Michelin, Michelin, is usually associated with the company's logo. This is the so -called "bibendum" that looks like a stack of tires in the image of a person. This brand is one of the most recognizable in the world. The history of the company has deep roots - it has existed for more than one and a half centuries.

Initially, the enterprise was called "Barbier Dubre and Co. The company will receive a modern name a little later, when the Michelin - Andre and Edward brothers will come to the family business. As for the logo - “Michelin Man”, the idea of ​​its creation came only 65 years after the first steps in this direction. And the first steps were taken in the distant year, when Eduard Duble married Scottish Elizabeth Pyu Barker, a niece of a notorious chemical scientist Charles Macintosh.

Macintosh created a waterproof cloak made of rubber fabric, subsequently named after him, and received a patent for his invention in the year. Elizabeth Pyu Barker first created game balls from rubber for children and began to engage in their production in the French region of Overn. At first, she made them manually, and then with the help of a mechanism created by her husband Edward Duble.

After some time, the spouse of Elizabeth decided to expand the production of rubber balls, and in the year, with the help of his cousin Aristide Barbier, opened a small enterprise to create agricultural machinery and the same balls in the city of Clermone-Ferrane. The entrepreneur brothers realized that rubber can become a very popular material in a rapidly developing industrial era.

They began its active use in the production of all kinds of plumbing pads.

In the year, the founders of the company signed a cooperation agreement and called the Barbier Dubre and KO company. Four years later, a lawyer by profession becomes a business partner of the company, a certain bido J. year later, the name is changed to “J. In - 64 years, the first founders die - Aristide Barbier and Eduard Duble and the enterprise is on the verge of bankruptcy.

At that time, the company specialized in the production of agricultural equipment, as well as all kinds of hoses, drive belts from a vulcanized rubber. In order to somehow correct the current situation in the company and continue the work of his grandfather Aristid Barbier, his grandson-summer engineer Andre Michelen comes from Paris in the year in the year of Clermone Ferran.

Three years later, Andre asks his younger brother Edward to help in management of the company. At this point, the Michelin plant was occupied by a plot of land of 12 hectares in the city of Clermont-Ferran, where 50 people work. Entire quarters for working factories are built. The rapid construction of residential buildings solves the problem of active growth in the population of the city, associated with the expansion of the company's industrial activities.

New working quarters are built with symmetrical streets and blocks of houses divided into four family types of housing. The streets were called, for example, this: “Kindness Street” or “Vera Street”. The development of this French town is accompanied by the creation of clinics, schools, churches, shops, city gardens. To this day, the layout of the city retains traces of the past development.

These products reflect the native interest of the company in vehicles. A cyclist stops at the Michelin factory, he needed to repair the production tires of Dunlop company the oldest tire production company. It took three hours to repair and a whole night in order for the tire to dry, because then it had to be glued to the rim. The day after the repair, Eduard Michelin rolled out a bicycle into the courtyard of the factory to experience the result, but, having drove a hundred meters, the tire was blown away.

After this incident, Eduard Michelen intended to create an ideal tire that would be very easy to repair. Already this year, the Michelin brothers register their first patents on replaced tires, which could be repaired in 15 minutes. In the year, the first bicycle marathon of the Paris-Brest Paris KM, in which Charles Terrone Charles Terront won-he drove the entire route in 71 hours 22 minutes.

The organizer of the cycling race was the famous Parisian edition of Le Petit Journal, on the cover of which Terron with his bicycle on Michelin tires appeared, this served as a good advertisement for a previously little -known tire manufacturer. In the year, the company organizes the Paris-Cllermon-Ferran bike. The Michelin brothers scatter nails on the road, proved by it that with a change of tire the launched wheel is no longer a serious problem.

In the year, the Michelin brothers created the first car equipped with pneumatic tires and called Eclair in connection with this. He was taken to the race of Paris-Bardo-Paris-for the first time the car “soared in the air”! Eduard and Andre Michelen visit the Universal and Colonial Exchination exhibition in Lyon, where one of the stands was decorated with a pile of tires folded one to another.

Edward noticed that "if the tires are attached to this pile of tires, then it will look like a person."The artist showed Andre his advertising sketch, which depicts a large figure holding a huge mug of beer and pronouncing the words of the ancient Roman poet Horace in Latin: “Nunc Est Bibendum” “If you drink, so now! This picture was supposed to be an advertisement for the Munich brewing plant, but for some reason the client refused it.

Andre immediately agreed to replace the figure of the character made of tires. So the symbol of the company Michelen - Bibentudu was born. Today it is one of the most recognizable trading brands, and is represented in more than in the countries of the world. It was depicted in the image of a visitor to a bar, offering a drink from a mug in which there were various objects that pose a danger on the road - nails, sharp stones, broken glass and so on.

The signature was the following saying in a literal translation: “For your health, so to speak. Michelin tires will drink all obstacles to the bottom. ” In other words, the advertisement made it clear to the potential consumer that the Michelin tires could provide the driver and passengers of the car with a comfortable and soft trip, in spite of any road "roughness".

The company used this poster for 15 years, only substituting the names of new products under the image of Biben Duma. This is for sure, when the word “bibendum” became a common name for the character. However, it is known for certain that in the year Michelen published a column called Biben Thinum in one of the newspapers. In the year in the Russian Empire, St. Petersburg is published by the first domestic book dedicated to cars: "Self-propelled crews with steam, gasoline and electric engines." The publisher was performed by N.

two chapters were dedicated to the story of the company Michelin, its products and tire tests. This has become a new car drive record. The guide was originally a list of various places that could be useful to a traveler, for example: hotels, repair workshops, snack or paid automobile parking. He spread free of charge and had a very moderate demand. However, a great future awaited him.

In the first 35 thousand copies of the guide, the prophetic words of Andre Michelin were printed: "This guide was born at the dawn of the new century, and will exist as long as the century itself." C through the company's active development is taking place. The first products of products appear in the Russian Empire - Moscow and Warsaw. The Michelin plant in Clermont Ferran has already occupied almost 30 hectares and almost 4 thousand people work on it.

A new model of the Michelin Sole tire is released, equipped with special metal pins. This invention is now everywhere known as “studded rubber”, which provides the best grip of the wheels with the road surface. In London, a subsidiary of Michelin Tyre Co. Michelen builds his first plant outside France in Turin Italy. Another factory is being built in Clermone-Ferran.

In honor of the first international automobile exhibition in St. Petersburg, the Moscow-Sank-Petersburg race was organized. The winner becomes A. Dura in the Loren Ditrich car, equipped with Michelin tires. In addition to the winner of the competition, several more participants started on Michelin tires. In the year, Michelen announces the award of the Grand Prix to the winner of the aviation racing.

This was done to develop aviation. The race consisted in a flight from Paris to Clermone Ferran with a landing on the extinct volcano Pui-de-D-Dom, which is located about 15 km from Clermone Ferrand. Three years later, this feat was performed by two Frenchmen - Renault and Senuk Renaux, Senouque. In the same year, the company creates a new type of tire - “double” or “twin” “Twin”, which will play a large role in the development of the first trucks.

Andre Michelen opens the first “Information Bureau for Travelers” in Paris, which helps tourists to travel routes. The automobile exhibition takes place in Moscow, the St. Petersburg-Moscow race is timed to it. The winner is Victor Emery on a Benz car equipped with Michelin tires. The distance of the distance is 8 hours 44 minutes. In the Russian magazine "Car", the section "Conversations of Michelen" appears, which lasted two years.

It published useful information about the tires of various brands. The company distributes 30 thousand street signs among municipalities. They are called "SPASIBO signs" "Plaques Merci". The appearance on the streets of such signs was the beginning of the development of street traffic rules. In the same year, in the race of St. Petersburg-Sevastopol, Michelin tires receive an honorary imperial prize.

A successful performance in these and subsequent races, as well as the participation of the company in automobile exhibitions of that time, attracted the attention of Russian motorists to the Michelin Marc and sharply increased the popularity of its tires. The Michelin brothers give a petition, in which they offer to numb up all the roads in France and install road signs on them.

Eight years later, with the support of Michelin, this idea will be implemented in the UK.At the end of the year, Michelin tire could be bought already in 29 cities of the Russian Empire, and in the year the number of cities reached 33 and continued to grow. At the same time, the Michelin dealer network in Russia before the First World War was one of the most branched.

In a number of cities, several dealers worked then: in St. Petersburg-five, in Moscow-four, in Warsaw-three, in Baku and Odessa-two. In the same period, a competitive selection of trucks for the Russian army took place, called the "Mileage of Military Trucks" several cars were equipped with Michelin tires and cars successfully passed the test. The company demonstrates its products at an automobile plant in Odessa.

Michelin’s non -slip tires under the brands “Semelle Ordinare” and “Semelle Elargie” are moving on the Russian market. The company invents a replaced steel wheel in the year, which has become a prototype of the spare wheel.